Multi-State Insurance Agency
How Backbone Creative helped the client expand their digital footprint across 6+ states — turning a trusted local agency into a Southeast insurance powerhouse with SEO, local optimization, and a conversion-driven strategy.
Insurance Right Here. Right Now.
The client is a multi-state independent insurance agency serving families and businesses across Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee, and Virginia.
With over 30 years of experience and partnerships with 20+ top-rated carriers, they don't just sell insurance — they shop the market to find the best coverage at the lowest rates. Every quote is free, every client gets personal attention, and they even throw in complimentary notary services.
From auto and home to commercial, motorcycle, RV, and life insurance, the client is the kind of agency that treats every policyholder like family — and that's exactly what makes them different.
Multi-State Coverage
AL, FL, GA, NC, SC, TN, VA — and growing
Independent Agency
Shops 20+ carriers to find the best rate for every client
30+ Years Experience
Decades of industry knowledge with personal, hands-on service
Full-Spectrum Insurance Solutions
Auto Insurance
Competitive auto insurance coverage across all states served, with personalized quotes and fast response times.
Home Insurance
Comprehensive homeowners insurance to protect families' most valuable assets with the best available rates.
Commercial Insurance
Business protection plans tailored to small and mid-size companies across the Southeast.
Motorcycle Insurance
Specialized motorcycle coverage with competitive rates from over 20 top-rated carriers.
RV Insurance
Full recreational vehicle coverage for road warriors who want peace of mind on every trip.
Life Insurance
Life insurance solutions designed to protect families and provide long-term financial security.
States We Market
Alabama
Florida
Georgia
North Carolina
South Carolina
Tennessee
Virginia
Great Rates, But No One Could Find Them
The client had everything a customer could want: competitive rates from 20+ carriers, decades of experience, and a personal touch that big agencies can't match. The problem? They were invisible online in most of the states they served.
When families in Alabama, Tennessee, or South Carolina searched for "affordable auto insurance near me" or "best home insurance quotes," Select wasn't showing up. Their competitors — many of them inferior on price and service — were dominating the search results and capturing the leads.
They needed a digital marketing partner who understood multi-location SEO, could build state-specific landing pages that actually rank, and could turn their website from a brochure into a quote-generating machine. That's where Backbone Creative came in.
What We Delivered
Multi-State SEO Domination
We built location-specific landing pages and SEO strategies for each state the client serves — driving organic traffic from families searching for affordable insurance in Alabama, Florida, South Carolina, Tennessee, North Carolina, and Virginia.
Quote Request Surge
Our conversion-focused redesign and local SEO strategy turned website visitors into qualified quote requests — connecting the client with high-intent prospects ready to switch and save.
Brand Authority & Trust
We positioned the client as the go-to independent agency across the Southeast — highlighting their 30+ years of experience, 20+ carrier network, and commitment to personalized service.
Built Different, Marketed Different
Most insurance agencies market like everyone else — generic stock photos, vague promises, and zero SEO strategy. The client is different because they actually deliver what they promise: better rates, personal service, and real humans who pick up the phone.
Backbone Creative built a marketing strategy that matches that energy. State-by-state SEO campaigns, conversion-optimized quote funnels, Google Business profiles tuned for every market, and content that positions Select as the smarter choice for insurance across the Southeast.
The result? More visibility, more quote requests, and more families protected by an agency that actually cares.
Ready to Get to Work?
Let Backbone Creative Co. Handle the Marketing. You Handle the Business.
Let's take your brand to the next level with Backbone Creative Co. — powerful strategy, bold creativity, and real results. No stress. No fluff. Just a solid plan built for businesses like yours.