FRACTIONAL CMO
You don't have a marketing problem so much as a marketing ownership problem. A fractional CMO gives you a senior leader who sets the strategy, owns the numbers, and directs the people executing it — at a fraction of a full-time hire.
What's Included
What a Fractional CMO Owns
Positioning & Messaging
Who you're for, why you win, and the language the whole company uses — decided and documented, not improvised per campaign.
Marketing Roadmap
A quarterly plan with sequenced initiatives, owners, and deadlines, tied to revenue targets instead of activity.
Budget & Channel Allocation
Where every dollar goes and what it has to return, with a clear rule for when to scale a channel or shut it off.
KPIs & Reporting Discipline
One dashboard, defined metrics, and a recurring review cadence so decisions come from data instead of hunches.
Team & Vendor Direction
Leadership for your internal marketers, freelancers, and agencies — including holding outside vendors accountable.
Sales & Marketing Alignment
Lead definitions, handoff process, and follow-up standards agreed on by both sides so leads stop leaking.
Why Backbone
Senior Leadership, Right-Sized
Most growing businesses can't justify a $200K+ CMO but desperately need the thinking one provides. Fractional closes that gap.
You get an operator who has built the campaigns personally — not a consultant who hands over a deck and disappears.
Common Questions
Frequently Asked Questions
How is this different from hiring an agency?
An agency executes channels. A fractional CMO sets the strategy, owns the budget and KPIs, and directs whoever executes — including other agencies.
How much time do we get?
Engagements are typically a set number of days per month, structured around a weekly leadership rhythm and a monthly review. We scope it to your stage.
What size company is this for?
Usually businesses past $1M in revenue with marketing spend that's growing faster than the leadership behind it.
Can you also execute the work?
Yes. Our team can execute under the strategy, or your existing team and vendors can — whichever gets the plan done best.
Ready to Get to Work?
Let Backbone Creative Co. Handle the Marketing. You Handle the Business.
Let's take your brand to the next level with Backbone Creative Co. — powerful strategy, bold creativity, and real results. No stress. No fluff. Just a solid plan built for businesses like yours.