● Backbone Creative Co. — Based in Irmo, SC · Serving South Carolina & Utah
Marketing That Keeps Your Crews Booked
Backbone Creative Co. is the digital marketing agency for roofers, HVAC techs, plumbers, landscapers, builders and other home-service trades. SEO, Google & Meta ads, websites and AI-powered follow-up — all under one roof, built to turn searches into booked jobs.
Who We Help
If You Run It, We'll Market It
Backbone Creative Co. works with service-based businesses, local brands, and hard-working pros across every industry. We know what makes your audience tick — and how to get them to call, click, and convert.
Get StartedAlso serving: restaurants, gyms, salons, healthcare & dental practices, real estate and professional services.
Our Services
Everything You Need to Market Like a Pro — Powered by Backbone Creative Co.
From strategy to execution, Backbone Creative Co. handles it all — so you can focus on running your business.
Website Design & Hosting
Your website is your digital storefront — and first impressions matter. We design custom, conversion-focused websites that showcase your brand, build trust with visitors, and generate qualified leads around the clock. From mobile-responsive layouts to lightning-fast load times, every detail is optimized for performance and user experience. We also handle reliable hosting and ongoing updates so your site stays secure, current, and always working for your business.
Learn more about Website Design & HostingBranding & Logo Design
A strong brand is more than a logo — it's the foundation of how customers perceive and remember your business. We craft bold, memorable brand identities that set you apart from every competitor in your market. From color palettes and typography to brand voice and visual guidelines, we build a cohesive identity system that creates instant recognition and earns lasting trust across every touchpoint.
Learn more about Branding & Logo DesignSocial Media Management
Social media is where your customers spend their time — and where your brand needs to show up consistently. We develop strategic content calendars, create scroll-stopping posts, and manage your accounts across platforms like Instagram, Facebook, LinkedIn, and TikTok. Our approach builds your audience organically, engages your community with authentic interactions, and drives real business results through data-driven social strategies.
Learn more about Social Media ManagementPaid Ads (Google & Meta)
Stop wasting ad spend on audiences that don't convert. Our paid advertising team builds targeted campaigns across Google Ads and Meta (Facebook & Instagram) that put your business in front of the right people at the right time. We handle everything from keyword research and audience targeting to ad creative, A/B testing, and ongoing optimization — maximizing your return on every dollar spent.
Learn more about Paid Ads (Google & Meta)SEO, AIO & Local Search
Search is evolving — and your business needs to rank for both traditional search engines and AI-powered answer engines. We combine proven SEO strategies with cutting-edge AI Optimization (AIO) techniques to ensure your business appears in Google results, AI overviews, ChatGPT recommendations, and local map packs. From technical audits and keyword strategy to content optimization and local citation building, we help customers find you first.
Learn more about SEO, AIO & Local SearchContent & Media Production
Great marketing starts with great content. Our in-house production team creates professional photography, videography, drone footage, and written content that tells your brand story and converts viewers into paying customers. Whether it's social media reels, website hero videos, blog articles, or email campaign visuals — we produce high-quality assets that elevate your brand and keep your marketing pipeline full.
Learn more about Content & Media ProductionAI Integration & Workflows
Work smarter, not harder. We help businesses integrate artificial intelligence into their daily operations — from automated lead follow-ups and smart scheduling to AI-powered CRM workflows and data analysis. Our team builds custom AI solutions tailored to your business processes, eliminating repetitive tasks, reducing human error, and freeing up your team to focus on what actually grows revenue.
Learn more about AI Integration & WorkflowsAI Chatbots
Never miss a lead again — even at 2 AM. We build intelligent AI chatbots that live on your website, social media, and messaging platforms to answer customer questions, qualify leads, book appointments, and provide instant support 24/7. Our chatbots are trained on your business data and brand voice, delivering personalized experiences that feel human while saving your team countless hours every week.
Learn more about AI ChatbotsEmail & SMS Marketing
Email and SMS remain two of the highest-ROI marketing channels available — when done right. We design and execute automated drip campaigns, promotional blasts, abandoned cart sequences, and re-engagement flows that keep your brand top-of-mind and drive repeat business. Every message is crafted with compelling copy, eye-catching design, and strategic timing to maximize open rates, click-throughs, and conversions.
Learn more about Email & SMS MarketingDrone & Photography Capture
FAA-compliant aerial cinematography and professional on-site photography that make your business look as good as it performs. We capture drone flyovers, job site progress, property features, team portraits, and product shots — then edit everything in-house into polished stills and short-form video built for your website, ads, and social feeds.
Learn more about Drone & Photography CaptureFractional CMO
Get executive-level marketing leadership without the executive salary. Our fractional CMO service gives you a strategic partner who owns your marketing roadmap — setting positioning, budgets, KPIs, and channel strategy, then directing the team that executes it. Perfect for businesses ready to scale but not ready to hire a full-time chief marketing officer.
Learn more about Fractional CMOPR Management
Own your reputation and get your story in front of the right audiences. We handle media outreach, press releases, local and trade publication placements, community partnerships, award submissions, and crisis messaging — building the third-party credibility that ads alone can't buy.
Learn more about PR ManagementStarter Offer
Get Online & Get Leads — $300/mo
A simple, no-fluff package to get your business found and driving leads — fast.
Or just $150/mo when paid in full
Month-to-month. No contracts.
Pricing
Our Standard Plans
All-in-one marketing from Backbone Creative Co. No contracts. No bloat. Just results for trades and service-based businesses.
Custom
Need something different?
Build Your Plan
Let's create a custom package tailored to your specific business needs.
Contact UsThe Driver
Zero fluff. Maximum leads.
- 2 social media posts per month
- Review automation
- Google Business Profile optimization
- Conversion tracking for calls & leads
- Google Ads management
- Web hosting & website changes
Core
A strong foundation for consistent online presence.
- 3 social media posts per week
- 1 email marketing campaign per month
- Google & Meta Ads management
- Dark post ad campaigns
- Deep-dive keyword research & strategy
- 30-minute monthly strategy call
- Basic performance tracking
Pillar
For growing brands who want more reach & reviews.
- Everything in Core plus:
- 4 social media posts per week
- Email or SMS marketing
- Google Business Profile management
- Review generation strategy
- Monthly performance reports
- Meta Ads management
Powerhouse
Dominate your market with top-tier support.
- Everything in Pillar plus:
- 5 social posts/week with full strategy
- Bi-weekly strategy calls
- Advanced Google Business SEO
- Custom KPI dashboard
- Daily community management
- Local visibility plan included
SEO Services
4 SEO & AIO Profiles. One Clear Path to Page One.
Each SEO & AI Optimization tier is designed to pair with our marketing plans — so your organic growth across search engines and AI-powered answer platforms matches your paid strategy.
Starter
Local Visibility
Get found in your area. We optimize your Google Business Profile, build local citations, and ensure your NAP consistency across directories.
- Google Business Profile setup & optimization
- Local citation building (20+ directories)
- NAP consistency audit & fixes
- Monthly local ranking report
Pairs best with: The Driver & Core plans
Growth
On-Page SEO
Optimize your website to rank higher. We audit your site, fix technical issues, and optimize every page for search engines.
- Full technical SEO audit
- On-page optimization (titles, metas, headers)
- Schema markup implementation
- Page speed optimization
- Internal linking strategy
Pairs best with: Core & Pillar plans
Authority
Content & Link Building
Build authority in your market with strategic content and high-quality backlinks that move the needle on rankings.
- Monthly SEO blog content (2 articles)
- Strategic link building outreach
- Competitor gap analysis
- Keyword research & content calendar
- Monthly performance & ranking reports
Pairs best with: Pillar plan
Domination
Full SEO Strategy
The complete package. Ongoing audits, aggressive content strategy, and advanced tactics to dominate your local and national search results.
- Everything in previous tiers
- Weekly SEO blog content
- Advanced link building campaigns
- Custom KPI dashboard for SEO metrics
- Bi-weekly strategy calls
- Monthly audits & ongoing improvements
Pairs best with: Powerhouse plan
Why Choose Backbone Creative Co.?
Let Us Be the Backbone to Your Marketing
Running a business is hard enough — your marketing shouldn't be. Backbone Creative Co. is a full-service marketing agency that delivers done-for-you web design, SEO, paid advertising, branding, AI integration, and everything in between. We become your outsourced marketing department — bringing the strategy, creativity, and results without the overhead of a full-time team.
Real Results for Real Businesses
See how we've helped businesses across industries grow with marketing that actually works.
Restaurant
Growing a local restaurant's revenue by 30% with an online ordering system on their own website, backed by local SEO, paid ads, and automated reorder marketing.
Restaurant
Taking a restaurant from no website and an unclaimed map listing to a complete online presence — brand, site, photography, and reviews that bring in new guests.
Medical Association
Growing a national medical association's following and monthly continuing education attendance with an email marketing program built around their education calendar.
Insurance
How we helped a multi-state insurance group dominate SEO across 6+ states — driving quote requests with local optimization and conversion-focused strategy.
Landscaping
Driving consistent growth through targeted digital marketing and a complete brand refresh for a regional landscaping company.
Exterior Contracting
Transforming an exterior contracting company's digital footprint with SEO and paid advertising that delivers real ROI.
Landscaping
Helping a faith-based landscaping team dominate local search with SEO, a conversion-driven website, and reputation management.
Financial Services
Building trust and authority online for a financial management firm with content-driven marketing and local SEO.
Home Building
Helping a custom home builder attract high-value clients through stunning web design and targeted ad campaigns.
Landscaping
Empowering a landscaping company to dominate local search and convert more visitors into paying customers.
Lawn Care
Helping a lawn care company grow their customer base with targeted local marketing and a brand that stands out.
Landscaping
Elevating a landscaping company's market presence with strategic branding and high-converting digital campaigns.
Reviews & Location
65+ Five-Star Reviews on Google — and Counting.
Don't just take our word for it. Here's what real Backbone Creative Co. clients are saying on Google.
65+ reviews · Backbone Creative Co.
Christian L. Harbison
a year ago
"Awesome people to work with!! They have helped me up my game with my marketing!! Can't recommend them enough!"
Jon Harward
a year ago
"Great company to work with. If you want results give Alex and his team at Backbone creative a call. They have crushed it for my landscaping company."
Levi Kirkland
a year ago
"This company and team know how to get it done! My business is growing and I can't wait to see where it goes with their help!"
Backbone Creative Co.
1565 John Chapman Rd
Irmo, SC 29063
Mon–Thu: 8AM–5PM · Fri: 8AM–1PM
(803) 200-2806Family & Faith Driven
Built on Faith. Run Like Family.
Backbone Creative Co. isn't just a marketing agency — it's a family-owned business rooted in faith. We believe that honesty, integrity, and genuine care for our clients aren't just good values — they're the foundation of great marketing. Every strategy we build, every campaign we launch, and every relationship we nurture is guided by the same principles we live by at home and in our community.
When you work with us, you're not just another account number. You're part of the Backbone family. We treat your business like our own, because that's how we were raised — and that's how we run our company. Faith first, family always, and results that speak for themselves.
Ready to Get to Work?
Let Backbone Creative Co. Handle the Marketing. You Handle the Business.
Let's take your brand to the next level with Backbone Creative Co. — powerful strategy, bold creativity, and real results. No stress. No fluff. Just a solid plan built for businesses like yours.
● info@backbonecreativeco.com
● (803) 200-2806
● Irmo, South Carolina
● Serving South Carolina & Utah
FAQs
You've Got Questions. We've Got Straight Answers.
Backbone Creative Co. keeps it simple, honest, and to the point — just how you like it.
Don't see your question? Backbone Creative Co. is happy to help.
Get in Touch ●