EMAIL & SMS MARKETING
Email and SMS are the only channels where you own the audience. We build the list, the automations, and the recurring sends that turn one-time customers into repeat revenue — without renting attention from an algorithm.
What's Included
What We Build and Run
Automated Sequences
Welcome, follow-up, estimate-nurture, post-service, and reactivation flows that run whether or not anyone remembers to send them.
Newsletters & Campaigns
Recurring sends with content people actually open — seasonal offers, project features, and useful, on-brand updates.
SMS Marketing
Compliant text campaigns and reminders for time-sensitive offers, appointment confirmations, and quick reactivation.
List Growth & Segmentation
Capture forms, lead magnets, and segments by service, location, and lifecycle stage so messages stay relevant.
Deliverability Management
Domain authentication, list hygiene, and bounce and unsubscribe handling so your mail reaches the inbox instead of spam.
Revenue Reporting
Open and click rates matter, but we report on the revenue and booked jobs each campaign and flow produced.
Why Backbone
The Channel You Actually Own
Social reach fluctuates and ad costs climb. Your email and text list is the audience nobody can take away or charge you more to reach.
We treat it like an asset: grow it deliberately, message it respectfully, and measure it by revenue rather than vanity engagement.
Common Questions
Frequently Asked Questions
How often should we email our list?
For most service businesses, one to two well-planned sends per month plus automated flows outperforms daily blasting. We set a cadence your audience will tolerate and enjoy.
We haven't emailed our list in years — is it dead?
Not necessarily. We warm it up carefully with a reactivation sequence and clean out invalid addresses so you don't torch your sending reputation.
Is SMS marketing legal for my business?
Yes, with proper opt-in, disclosure, and easy opt-out. We build compliance into the setup.
Which platform do you use?
We work with the major email and SMS platforms and will recommend one based on your CRM, list size, and budget.
Ready to Get to Work?
Let Backbone Creative Co. Handle the Marketing. You Handle the Business.
Let's take your brand to the next level with Backbone Creative Co. — powerful strategy, bold creativity, and real results. No stress. No fluff. Just a solid plan built for businesses like yours.