GOOGLE & META ADS MANAGEMENT
Paid ads are the fastest way to buy demand — and the fastest way to waste money if the targeting, creative, and landing page don't line up. We build campaigns end to end and manage them against cost per lead, not impressions.
What's Included
How We Run Paid Advertising
Google Search & Local Ads
High-intent search campaigns plus Local Services Ads setup so you show up the moment someone is looking to hire.
Meta Ads (Facebook & Instagram)
Audience-driven campaigns for demand generation, seasonal offers, retargeting, and lead forms.
Creative & Ad Copy
Original photo, video, and copy produced in-house and tested continuously — the biggest lever in any ad account.
Landing Pages Built to Convert
Dedicated pages matched to each campaign so paid traffic doesn't dead-end on a generic homepage.
Conversion Tracking & Call Attribution
Proper pixel, conversion, and call tracking so we know which campaign produced which lead — and which to cut.
Weekly Optimization
Negative keywords, bid strategy, audience pruning, and creative rotation reviewed every week, not every quarter.
Why Backbone
Ad Management Judged on Cost Per Lead
We report on leads, cost per lead, and booked work — not click-through rates that look good in a slide deck.
Because creative, landing pages, and tracking are all handled in-house, we can fix the real bottleneck instead of blaming the platform.
Common Questions
Frequently Asked Questions
What ad budget do I need to start?
Most local service businesses see meaningful results starting around $1,000–$2,500 per month in ad spend, separate from management. We'll tell you honestly if your budget is too thin for the market.
How fast will I see leads?
Search campaigns typically produce leads within the first week or two. The first 30–60 days are about gathering data and cutting waste so cost per lead drops.
Do you require a long-term contract?
No. Ad management is available month-to-month with no contract required, or at a better rate on a 6- or 12-month agreement.
Who owns the ad accounts?
You do. We build campaigns in accounts you own, so if we ever part ways you keep the history and the assets.
Ready to Get to Work?
Let Backbone Creative Co. Handle the Marketing. You Handle the Business.
Let's take your brand to the next level with Backbone Creative Co. — powerful strategy, bold creativity, and real results. No stress. No fluff. Just a solid plan built for businesses like yours.