PR MANAGEMENT
Ads tell people you're good. Press proves it. We build the earned-media side of your presence — placements, partnerships, awards, and a reputation plan for when something goes wrong.
What's Included
What Our PR Management Covers
Media Outreach & Pitching
Targeted pitches to local news, trade publications, and podcasts with angles editors actually run.
Press Releases
Announcements for expansions, hires, projects, and milestones — written, distributed, and followed up on.
Award & Recognition Submissions
We track deadlines and write the submissions for the 'Best Of' and industry awards worth having.
Community & Partnership PR
Sponsorships, nonprofit partnerships, and local events positioned so the goodwill is also visible.
Executive & Brand Positioning
Thought leadership, bios, and speaking opportunities that make your leadership the recognized name in the market.
Reputation & Crisis Messaging
A prepared response plan, review response standards, and fast, calm messaging when something goes sideways.
Why Backbone
Credibility You Can't Buy With Ads
People discount advertising and trust coverage. One legitimate feature or award can do more for close rates than a month of impressions.
We run PR alongside your SEO and content, so every placement also strengthens your search authority instead of living in isolation.
Common Questions
Frequently Asked Questions
Can you guarantee media coverage?
No ethical PR firm can guarantee an editor's decision. We guarantee the outreach volume, the quality of the angles, and consistent follow-up — and we report on every pitch.
Is PR worth it for a local business?
Yes. Local news features, award badges, and community coverage are third-party credibility your competitors can't buy with ad spend — and they help SEO through earned links.
Do you handle negative reviews and crises?
We do. That includes response templates, escalation paths, and a plan agreed on before you need it.
How does PR support SEO?
Earned placements generate authoritative links and brand mentions, which are among the strongest trust signals for both search engines and AI answer engines.
Ready to Get to Work?
Let Backbone Creative Co. Handle the Marketing. You Handle the Business.
Let's take your brand to the next level with Backbone Creative Co. — powerful strategy, bold creativity, and real results. No stress. No fluff. Just a solid plan built for businesses like yours.