Landscape, Irrigation & Lighting Company
How Backbone Creative helped the client build a dominant digital presence in the Greensboro, NC market — turning a trusted local landscaping company into the go-to name for residential and commercial property services.
Professional Landscaping, Greensboro Proud
The client is a fully incorporated and insured landscaping company serving Greensboro and surrounding areas in North Carolina. They help homeowners and businesses increase the value and curb appeal of their properties through great design, superior maintenance, and accent lighting.
From full property makeovers and lighting installations to weed control and mowing services, their goal is to bring beauty to every landscape and free up their clients' time. Every project starts with a thorough consultation and a written Statement of Work so clients know exactly what they're getting.
The client is locally owned and operated, fully licensed, and committed to dependable, professional service with free custom quotes for every project.
Service Area
Greensboro, Summerfield, Oak Ridge, High Point & Colfax, NC
Values
Dependable, Fully Licensed & Insured, Locally Owned & Operated
Professional Landscaping Services
Irrigation Services
Professional irrigation system installation and maintenance to keep landscapes thriving year-round.
Lawn Application Program
Turfgrass fertilizers, aeration, and weed prevention for a greener, healthier property.
Landscape Design & Install
Full property makeovers with expert design, plant selection, and professional installation.
Drainage Solutions
Proper water management and drainage systems to protect properties from water damage.
Tree & Shrub Pruning
Professional pruning services to maintain healthy, beautiful trees and shrubs.
Lawn Care & Maintenance
Mowing, edging, bed maintenance, and seasonal cleanups to keep properties pristine.
Great Work, But Competing Blind Online
The client had built a solid reputation in Greensboro through quality work and word-of-mouth referrals. But as the market grew more competitive, they needed a digital strategy to capture the clients who were searching online first.
Their website wasn't optimized for local search, their Google presence wasn't maximized, and they had no system for turning online visitors into quote requests. They were losing potential contracts to competitors with stronger digital footprints.
They needed a full marketing strategy — from SEO and web presence to review management and local search domination across every city they serve.
What We Delivered
Increased Online Visibility
Through targeted local SEO and content strategy, we positioned the client as the top search result for landscaping services across Greensboro, Summerfield, Oak Ridge, High Point, and Colfax.
Steady Lead Generation
Our full-funnel marketing approach created a consistent pipeline of both residential and commercial landscaping leads — from lawn care contracts to full property makeovers.
Local Market Authority
We built out the client's Google Business Profile, review strategy, and local citations to dominate the map pack across the greater Greensboro area.
Ready to Get to Work?
Let Backbone Creative Co. Handle the Marketing. You Handle the Business.
Let's take your brand to the next level with Backbone Creative Co. — powerful strategy, bold creativity, and real results. No stress. No fluff. Just a solid plan built for businesses like yours.