Exterior Contracting Company
How Backbone Creative helped a premier exterior contractor in Heber City, near Park City, UT build a digital presence as impressive as the homes they build — driving real leads and real revenue through a comprehensive marketing strategy.
$100K+ in projects on ~$3K ad spend
The client averages $100K+ in projects on about $3K in ad spend.
Adding Elegance to Exteriors Since 2017
Founded in 2017, the client set out to add elegance to every exterior project it took under contract. What began as a small team with a passion for craftsmanship has evolved into a leading provider of custom exterior solutions across Utah.
From one-of-a-kind siding designs to tailored soffit, fascia, stone, brick, and cladding packages, every project reflects their commitment to quality, detail, and lasting beauty. They serve Salt Lake County, Wasatch County, and Summit County.
Through a strategic construction partnership, the client provides expert support for large-scale development and custom residential projects throughout the greater Salt Lake City area and Utah's mountain valleys.
Service Area
Salt Lake County, Wasatch County & Summit County, Utah
Founded
2017 — Heber City, near Park City, UT
Custom Exterior Solutions
Modern Exteriors
Sleek lines and innovative metal systems for contemporary designs.
Craftsman Exteriors
Timeless textures of stone and wood built for lasting character.
Bespoke Custom Work
Tailored architectural details unique to every client's vision.
Old World Finishes
Sophisticated masonry and historic elegance for permanent charm.
World-Class Work, But Nobody Knew
The client had the craftsmanship, the portfolio, and the reputation in the field — but their digital presence didn't reflect it. They were losing potential high-value contracts to competitors with stronger online visibility.
Their website wasn't optimized for search, they had no paid advertising strategy, and their stunning project portfolio wasn't being leveraged to attract the luxury homeowners and builders who needed their expertise.
They needed a partner who understood their industry and could build a full marketing strategy from the ground up — not just a pretty website, but a system that generates real leads and real revenue.
Their best work was also the hardest to see. Finished siding, stone and trim projects lived in phone camera rolls instead of in front of the homeowners, designers and builders deciding who to hire.
What We Did
We built a marketing system around what sells exterior work best — the finished projects themselves — and put it in front of the right homeowners and builders across Salt Lake, Wasatch and Summit County.
Portfolio-Led Website
A new website built around project galleries, service pages for siding, soffit, fascia, stone and brick, and a clear path to request an estimate.
Project Photo & Video
Professional photo and video of finished homes, used across the website, ads and social media so prospects see the quality before they call.
Google Search Ads
Paid search campaigns focused on high-intent exterior and remodeling searches in Salt Lake, Wasatch and Summit County.
Meta Ads for Luxury Homeowners
Facebook and Instagram campaigns showcasing finished projects to luxury homeowners and builders in the areas the client serves.
Lead Qualification
Inquiry forms and follow-up designed to separate serious, well-matched projects from casual browsers, so estimating time goes to the right jobs.
Clear Reporting
Straightforward reporting that ties ad spend to the projects it produces, so budget decisions are based on real jobs.
What We Delivered
Increased Online Visibility
Through targeted SEO and paid advertising, we positioned the client as the top search result for premium exterior contractors in Salt Lake, Wasatch, and Summit Counties.
High-Value Lead Generation
Our full-funnel strategy connected the client with homeowners and builders seeking luxury exterior craftsmanship — driving consistent, qualified leads month over month.
Dominant Local Presence
We built out their Google Business Profile, local citations, and review strategy to ensure the client dominates the local map pack across all three counties they serve.
The result is a lean, efficient lead engine: the client averages $100K+ in projects on about $3K in ad spend.
Because the ads lead with real finished work and every inquiry is qualified, the budget goes toward the kind of projects the client wants more of instead of chasing every click.
"The rendering process changed the whole process and made the whole project straightforward."
— Verified Client Review
Ready to Get to Work?
Let Backbone Creative Co. Handle the Marketing. You Handle the Business.
Let's take your brand to the next level with Backbone Creative Co. — powerful strategy, bold creativity, and real results. No stress. No fluff. Just a solid plan built for businesses like yours.