Commercial & Residential Landscaping Company
How Backbone Creative partnered with the client to relaunch their brand, build a powerful digital presence, and drive consistent growth in the competitive Columbia, South Carolina market.
$600K → $3M revenue in 3 years
The client grew from $600K to $3M in revenue in 3 years.
Where Trust Meets Transformation
The client was founded in 2017 by a husband-and-wife team with the vision to transform outdoor spaces and elevate communities. What began as a small venture quickly grew into a company with eight crews, 25 dedicated employees, and hundreds of properties maintained and transformed.
As the company flourished, the owner recognized the need to recalibrate the mission and serve with more intentionality. In pursuit of this goal, the owner sold a portion of the company to realign with the original vision.
Now in 2025, the client has relaunched with a renewed purpose — to serve each community in a transformative and meaningful way. The Lake Murray location marks the beginning of what they hope will be the first of many franchise locations across the United States.
Service Area
Greater Columbia & Lake Murray, South Carolina
Founded
2017 — Relaunched 2025
Core Values That Drive Everything
We > Me
Our highest priority is serving our community. We individually thrive when we serve together.
Professional Pride
Our team runs deep with professional pride. It's our joy to keep your property looking beautiful.
Humility
We believe humility builds and repairs bridges. Our managers and team leaders ensure your property is cared for and you are satisfied.
Building Bridges
We are here to transform the Midlands one property at a time, making a positive impact on our community for years to come.
Landscaping & Property Maintenance
Commercial Landscaping
Professional landscape maintenance for commercial properties of all sizes.
Residential Maintenance
Personalized property maintenance to keep outdoor spaces beautiful year-round.
Landscape Transformation
Complete outdoor space redesigns that elevate curb appeal and property value.
Specialized Crews
Dedicated crews for each service type, ensuring quality work at every property.
Relaunching a Brand With Purpose
After restructuring the business and relaunching with a renewed mission, the client needed more than just a website — they needed a complete marketing strategy to re-establish themselves in the competitive Columbia, SC landscaping market.
The challenge was clear: rebuild brand awareness from scratch, communicate their unique values-driven approach, and create a steady pipeline of both commercial and residential clients in the Lake Murray area.
They needed a partner who could tell their story authentically while building the systems to turn that story into consistent, measurable growth.
They also had to win two very different customers at once — property managers and businesses shopping for commercial maintenance, and homeowners looking for a crew they could trust — while recruiting good people to keep up with the work.
What We Did
We relaunched the brand and built a full marketing system across Columbia and Lake Murray, with separate paths for commercial and residential customers.
Brand Relaunch
A refreshed brand identity and messaging that put the company's values-driven story front and center.
New Website
A new website with separate commercial and residential service pages and a simple way to request a quote.
Local SEO & Google Business Profile
Local SEO and Google Business Profile optimization across the greater Columbia and Lake Murray area.
Commercial & Residential Ads
Paid campaigns built separately for commercial property decision-makers and residential homeowners.
Review Generation
A consistent process for asking happy customers for Google reviews, building trust with new prospects.
Crew & Recruiting Content
Social content featuring the crews and company culture, supporting both brand trust and hiring.
What We Delivered
Brand Relaunch & Positioning
We helped the client relaunch their brand with a renewed mission, crafting a story that resonated with both commercial and residential clients across the greater Columbia area.
Lead Generation System
Built a full-funnel marketing system that consistently drives qualified leads for both commercial contracts and residential maintenance services.
Local Market Domination
Established the client as the go-to landscaping company in the Lake Murray and greater Columbia, SC area through local SEO, Google Business optimization, and targeted advertising.
The client grew from $600K to $3M in revenue in 3 years.
Clear positioning, a website built for both audiences and steady local visibility gave the company a reliable pipeline of commercial and residential work to keep its crews busy as it grew.
Ready to Get to Work?
Let Backbone Creative Co. Handle the Marketing. You Handle the Business.
Let's take your brand to the next level with Backbone Creative Co. — powerful strategy, bold creativity, and real results. No stress. No fluff. Just a solid plan built for businesses like yours.